ALL ABOUT TECHNOLOGY

All About Technology is a small computer repair business in Detroit on Michigan Avenue that was opening a brick and mortar shop for the first time in 2015. They connected with me through a design grant and wanted everything from vinyl store hour decals to a a billboard to letterhead.

All About Technology had a unique challenge - their computer icon. It had been the same since the 90s, and Willie was unwilling to change it. Instead of pushing him to abandon something that he liked, and that was clearly working for them, I decided to update it a little bit with his current color palette + provide an alternate, black and white shut down option for when the store was closed. Despite being hesitant at first, I ended up really liking it, and it suits their brand, I think.

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