LINE 4 COFFEE
Line 4 Coffee pitch, branding and business plan for Jefferson East Development Corp's small business placement program. Unfortunately, Line 4 was unable to find a suitable building match at the time and the project was put on hold during covid lockdowns.
Line 4’s branding and logo was based on Detroit’s historic trolley lines that used to run up and down Jefferson for decades. We thought it would be interesting and locally relevant to include trolley punchcards as loyalty cards and to format the entire project as if it was a stop on the line, since Line 4’s location would have been many people’s first stop on the way to work heading downtown.
