hello, i'm jessica. I'm an illustrator, letterer, and designer who likes working with small businesses.
This year, I was fortunate enough to be able to create a social media strategy for the Chelsea Art Market, as well as have the time and perspective to improve upon our old strategy from 2013.
For 2014, I decided to play up the pseudo-retro aesthetic of the Art Market vendors and make countdown graphics for certain days, inspired by vintage bus tickets. On the fourth of July, followers got a special surprise image.
We also posted a different artist or demonstration every day, and increased engagement over 200% on Facebook over the weeks leading up to the market.
In early summer 2014, I gave a talk for Vitamin T/Girl Develop It in Royal Oak about styling a custom version of 2048 (game found here).
This is just a selection of a few images from the presentation — it was fully animated via Keynote transitions using only existing assets from the game.
Every planet was created from scratch using NASA reference images and a limited overall color palette, and the space background was referenced from an actual night sky image.
Currently in progress - since May of this year, I’ve been working on an app for the University of Michigan Credit Union/Mott Hospital featuring their large scale installation, the fossil floor.
The app is dinosaur themed and features time travel and four mini games. I’ve been in charge of creating all of the assets, the animations, and the UI.
While renovating and preparing for the opening of Riopelle, I was given mostly free reign over the branding by the other members of the collective. The only requirement? Make it look good, and get it done in less than a week.
For the logo, we all agreed that it should be sans-serif, and reflect the pronunciation and physical shape of the studio if at all possible. Rio is raised up higher, as it’s the portion of the word that you stress while saying it, and the r creates a slightly trapezoidal shape reminiscent of the building.
I decided to use the colors from our building’s bricks for the different applications of the logo. Since visitors had mentioned having difficulties figuring out which storefront was ours, I created a flat illustration of the building for the flyers.
Handout cards and social media banners for V2V Ann Arbor, Kerrytown, and Petoskey.
I’ve also included couple unused assets from V2V campaigns that I liked — we liked the floral pattern, but it wasn’t what the stores preferred, and the wine wednesdays posters were taken in a different direction shortly before I left.
This Daisy themed print campaign was created for the Emma stores, a sub-brand of V2V Ann Arbor.
The managers at the locations requested a daisy print inspired by a Prada image they liked, so it was a fun challenge fitting a floral print into their minimal and blocky existing branding.
The daisies are hand-drawn and arranged into a circular pattern radiating outward from all of the central logo.
personal work, illustration,
Illustration of ML Liebler.
He came to perform at the River Gallery while I was helping out at an event, and I sketched his profile.
advertisement, design, chelsea river gallery,
Advertisement in Ceramics Monthly, for River Gallery Chelsea.
The River Gallery came into possession of a large amount of Daniel Rhodes’ ceramics, drawings, and sketches, and needed an ad that would fit the theme of his work while still matching the Ceramics Monthly magazine’s style.
illustration, fairy tales,
Illustrations based on the recently discovered fairy tale by von Schoenwerth, “The Turnip Princess”.
These were completed as part of a post-grad class assignment, to try to imagine what the illustrations for this story would have looked like if it had been released to the public at the turn of the century instead of in 2012.
chelsea river gallery, design, art fair,
Various print materials and graphics for social media, for the Chelsea Art Market 2013.
I was in charge of creating content and maintaining the Art Market’s Facebook, Instagram and Tumblr, and helping to lay out the booths on the street.
I also created posters, parking passes, and drew a 8’ x 4’ chalk mural of the mascot to attract potential visitors and welcome them to the street the fair was held on.