EcoG is a highly technical, engineering focused company in a way that differed from many of our other companies.

Unlike many of the more marketing forward or recreational mobility companies in their cohort who wanted to seem fun or approachable, EcoG is practical, transparent, and values clean design, and their hiring posts and branding needed to reflect that.

I used Montserrat Alternates whenever possible to echo the round, organic shapes in their logo, and to make them stand out stylistically from their competitors.